About

With over 10 years of experience at Apple, I have honed my skills as an UX/UI Designer, dedicated to delivering exceptional customer experiences. My journey is marked by a deep understanding of user-centered design, where every touchpoint is an opportunity to alleviate pain points and enhance lives. 

My approach is thorough and empathetic, diving into detailed UX research to uncover insights, crafting seamless interaction designs, and iterating on UI elements with careful attention to detail to create the most delightful and effective solutions. Whether it's through comprehensive customer journey mapping, nuanced UX Writing, or targeted Localization and QA efforts, my goal is to make a meaningful difference in the lives of our users, improving their experiences in every way possible.

©Sergio Fernandes 2024

stay hungry, stay foolish

©Sergio Fernandes 2024

stay hungry, stay foolish

©Sergio Fernandes 2024

stay hungry, stay foolish